Build the Future of Wellbeing

Do Your Life’s Best Work

If modern wellbeing were redesigned from scratch, it wouldn’t live in a GP’s office or a cluttered supplement aisle. It would be digital-first, beautifully curated, and powered by data that actually helps you feel your best.

That’s what we’re building at Healf. An ecommerce platform at the intersection of personalised health and curated wellbeing. We connect customers with the world’s most effective products across EAT, MOVE, MIND, and SLEEP, and we’re just getting started.

We combine culture-shaping storytelling, cutting-edge health tech (like our new blood testing platform, Healf Zone), and a best-in-class product experience to help people build rituals that work.

Backed by investors behind Soho House, Alo Yoga, Cult Beauty, and Innocent, we’re scaling fast, and redefining how the world shops and lives well.

About Us

At Healf, we’re not just a company, we’re a movement. Founded by two brothers whose own wellbeing journeys inspired our mission to empower others, Healf is built on grit, determination, and a shared understanding of the power of wellbeing.

Our culture is grounded in The Healf Standard—five principles that define how we work and win:

• We Work Harder Than Anyone Else: Building something that improves lives takes long hours, grit, and sacrifice, but we thrive on it. We all feel energised by what we’re building.

• Never Settle: We challenge the status quo and push ourselves to be better every day. We never settle for mediocrity or the idea that something can’t be done.

• Obsession Over Talent: Talent alone isn’t enough—relentless curiosity and a drive to grow set us apart.

• The Healf Lifestyle: We live what we preach—our personal commitment to wellbeing fuels our professional productivity.

• Stronger Together: Everyone owns their lane, but we run as a unit.

With Healf Zone on the horizon, we’re entering the next phase of our journey: closing the loop on health with personalised, preventative care that unlocks longevity and optimised wellbeing. This is your chance to help build something that’s not only extraordinary, but a first of its kind.

The Role

Healf is building one of the fastest-growing wellness companies in Europe — a place for high-performers who want to build, not just manage. This role is perfect for someone who wants to understand a brand end-to-end, scale it globally, and see the direct impact of their work every day.

Over the next 12 months, our goal is to make Paid Social one of Healf’s two primary growth engines. As Paid Social Lead, your mission is to make that happen — driving scale, efficiency, and creative excellence across Meta, TikTok, and beyond.

You’ll own the channel end-to-end: strategy, creative direction, media buying, analysis, and cross-functional collaboration. This role is for someone who wants full autonomy and accountability — someone who thrives on turning ideas into results.

Where You'll Make An Impact

• Build and execute a world-class paid social strategy that drives measurable growth

• Lead creative strategy — from concept to testing — across static, video, and UGC formats

• Run hands-on media buying (Meta primarily, TikTok secondary)

• Manage and develop paid social creatives (designers, copywriters, UGC creators)

• Partner closely with Growth, Brand, and Data teams on integrated campaigns

• Use attribution tools and analytics to inform testing, scaling, and spend allocation

• Own relationships with Meta and other key platform partners

• Stay ahead of paid social trends and emerging best practices

What You'll Bring

• 4+ years in Paid Social, ideally with significant in-house experience

• Deep technical expertise in Meta Ads Manager; TikTok proficiency a must-have, others a plus

• Proven creative strategist — you know what performs and why

• Strong analytical mindset with comfort across performance metrics and attribution tools

• Experience managing or mentoring small teams or creative contributors

• Hunger to move fast, test relentlessly, and take full ownership of results

• Thrives in high-growth, high-intensity environments

Why Join Healf

• Do your life’s best work: Build something that matters, with a team that moves fast and aims high

• Surround yourself with A+ talent: You’ll work with high-performers who care deeply and raise the standard every day

• Be a builder: This isn’t a cog-in-the-machine role. You’ll help shape our voice, culture, and growth

• Wellbeing is the lifestyle: From office yoga to Healf Zone insights, everything we do is rooted in our pillars: EAT MOVE MIND SLEEP

• Premium Wellhub Membership: Unlimited entry to 1000's of gym, yoga, & fitness studios

• Exclusive Healf Perks: 50% off all Healf products plus discounted Healf Zone blood testing.

• Nest Pension: Secure your future with our pension contributions.

• Flexible Time Off: Take the time you need, when you need it.

• Wellbeing-Focused Workspace: Incredible Hammersmith office with great natural lighting

• Team Connection: Annual company-wide retreat to recharge and bond.